Stereotypes in Advertising Essay - 877 Words

After diving into result after result of internet searched for advertisements aimed specifically at or for older people, I came to a stern realization; that was that there are very few of them directed specifically at older adults. But, I found a few magazine and television advertisements that really spoke volumes about the notion of aging. Some of these advertisements viewed again positively, showing that even at older ages people can be active and viewed quite popularly by public media. Unfortunately, other advertisements played on the negative stereotypes of aging and older adults specifically with the notion that as you age you are unable to fully take care of yourself. The first advertisement I found was from the AARP, showing a†¦show more content†¦But, I feel like it may work against itself by trying to disprove that stereotype. I feel like the magazine puts so much emphasis on the fact that this woman is 48 and in incredibly good shape, that it is a one in a million phenomenon. It looks as if the magazine, is saying ‘if you’re over 40, then you are out of shape. But if you’re not then you should be on the cover of a magazine!† I don’t want to act like a person being in great shape at 48 is not a good thing, but I feel like the spectacle that People magazine makes this woman to be is having the effect that it is next to impossible for this to be the case. The next three advertisements I found, they all dealt with the stereotype that as you age you lose the ability to take care of yourself. One of these advertise I feel like could very easily be some sort of joke. It was an advertisement for a hat which reads â€Å"Don’t forget my senior Discount!† Although it may seem humorous, this advertisement shows one of the most common stereotypes of aging; that when you get old you lose your memory and, more importantly, your autonomy. When I first analyzed this advertisement seriously, I found it comparable to pinning a note to a toddler’s shirt for his parent to get. You cannot trust the individual to deliver the message themselves, so there must be another way to make sure things get done correctly.Show MoreRelatedAdvertising Stereotype2544 Words   |  11 PagesStereotypes in Advertising Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation. But stereotypes can be problematic. 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